The Baby Boom generation came of age in the 1960s, and many of these young Americans were a part of the enormous social and political changes of the 1960s. Old attitudes toward war, race, and gender were challenged, and some of these new attitudes began to be reflected especially in later advertising of the 1960s. However, the traditional values and ideals were still present in most ads.
People did begin to speak out against the tendency in advertising to promote materialism, and, toward the end of the decade with a recession looming, advertising moved away from its "live the good life motto" to more necessity based campaigns.
People did begin to speak out against the tendency in advertising to promote materialism, and, toward the end of the decade with a recession looming, advertising moved away from its "live the good life motto" to more necessity based campaigns.